There many various styles of music, and each different type of music needs its own style of music video in order for to really set off and become a success. One example of this is the genre of 'hip hop music'. The style/stereo type that has been created for these particular artist is based around what they where and the way that they act. All this gets portrayed in their music videos meaning that the music video develops a style based around the artist. However some artist sometimes break the the stereo type and become a little different in their own way. One example of this is the british 'hip hop' artist 'Professor Green'. the reason i feel he is a break through of the hip hop stereo type is because he doesn't dress exactly the same as you would expect a 'hip hop' artist to dress. For example he wears slim fit trousers and pictured T-shirts as a-posed to the stereo type of baggy jeans and baggy tops so on. He also doesn't wear a lot of jewellery like other hip hop artists. But its not only his image that makes him different but also his music as he has 'rock' feel to his songs meaning that there is a lot more that they can do for his music videos. For example he is able to have a live band play in the video because of the rocky style of some of his songs.
This is a screen shot from Professor Greens video to his song 'Avalon'. In this screen shot you can see the artists, the drummer just behind and the bass guitarist on the left of the screen, also on the right you can see another artist (Sierra Kusterbeck) who featured in this particular song.
overall the different styles of music video usually always are shaped by the style and personality of the artist, meaning that the video is styled by the artist. however the music video also helps to build up the style of the artist. this happens by seeing how successful the song is due to the video. they do this by comparing the sales from before the song had a video to it to when the music video is released. this then helps to shape the music videos for that artist in the future as that could be a unique selling point of that particular artist.
