our artist's image

this is one of the top artist of this particular genre that we are going to be basing our artist image on. we have chosen this as she is extremely successful in her genre of music so we fell that by basing our artists image on her it will make our artist reach out and catch the eye of more of our target audience. however we don't want to copy this image top much as this will then lead to everyone thinking that we just want this artist to be the same as Avril Lavigne when in fact we are just trying to create a new kind of image for our artist.

this is the other artist we are also going to be basing the image of our artist on. we are using pink as again she is very successful in the same genre but however her image is completely different to that of Avril Lavigne's. 

For example pink has short hair whereas Avril Lavigne has long hair, so there is a clear difference there in their images. pink also wears more outstanding clothes like funky dresses and overalls and other various things. whereas Avril lavigne wears more jeans, t-shirts and dresses. this is another clear difference between the two artists images.

Chrome-key

CHROME-KEY

We are going to do a trial run of the use of chrome-key. We will be testing this before so that can decide on whether or not we wish to use this in our final production. If we can pull it of it will look very good and will make our production look more like a professional piece. However if it doesn't then it will make our piece look amateur and not as effective. Overall I think it will go well but we still have to cater in the off chance that it may not work. This will show that we are prepared and well equipped for scenarios that may occur on the road to producing our music video.

how Freytag's theory fits our music video pitch

how Freytag's theory fits our music video pitch

purpose of music videos

purpose of music videos

permission letter for the use of our chosen song

---

From: law_lkn@hotmail.co.uk
To: wayne@vmg.co.uk
Subject: Permission
Date: Thu, 29 Nov 2012 13:02:03 +0000

Dear Sir or Madam,

I am student in the process of producing a music video solely for education purposes as it is required for our BTEC Media A level course. The reason why I am contacting you is to request permission to use the track Porcelain and the Tramps - My leftovers in the music video.

Thank You

Regards

Luigi Kongo

pitch

28/11/2012 - Today we altered our previous idea for our pitch due to the reason that we discovered the idea was very similar to Britney Spears' song 'Baby, One More Time'. Instead we came up with the idea of contrasting the loud attitude of the protagonist with a quiet/sad setting.

Our Finalized idea is this;

The protagonist will be on a date with her boyfriend and catch him flirting with an older woman on a different table.

Then it will cut to a different date where he repeats the flirtatious behavior with a different woman and doesn't pay any attention to her. This is when she begins to sing the lyrics.

She storms off and he follows.

The protagonist will take her boyfriend home and begin to 'play fight' with him, which escalates into her killing him by hitting him around the head with a giant lollipop.

She then goes upstairs to get ready for an occasion that is not yet revealed.

Cut scene to snap shots of the funeral.

The protagonist is walking (whilst singing) in a field with the band and ends up at some kind of gathering.

Close ups of the girls mourning to reveal they are the girls he had been flirting with.

Cut scene of the protagonist replacing his ashes with the sherbet.

She acts sweetly-evil to the girls by giving them sherbet.

The camera moves back to reveal the occasion is her boyfriend's funeral.

It then ends with the protagonist licking her lips

log for the 29th November

unfortunately i missed  a substantial amount of todays lesson due to personal circumstances. however for the amount of time i have been in i have been brought up to speed with the new ideas that the group has had. one thing i have been told is that we have decided to change the whole idea concept of our music video. we have changed it to a funeral based theme and are adding in new ideas as we go along.

log for the 26th November

In today's lesson we decided on the basic concept of our music video. We discussed different ways in which we believed it would make the video production look and feel a lot more professional. One of the ways we come up with was the use of the editing software, explaining how that shot would be possible and why it work using the editing software that we have at our disposal.

The idea that we decided on was that our lead singer would be standing on the stage and sing the last line or two of the song. This will then be followed by a applause which is actually the teacher in the lecture clapping to wake her up. This then angers her and causes her to stand up in rage and start throwing a tantrum to and extent. During this she will be screaming at the teacher (singing the lyrics) and maybe throwing some things. At some point she will look back and see her body sitting in the chair and this posses a question to her. Eventually she will get into the hall and begin singing on the stage. From this a bell will ring and she will then go back to the class room to find she is the only one person left in the room with a piece of paper saying 'my leftovers'.

log for the 16th November

In today's media lesson we discussed what we was going to do for our research.
in the end of this discussion we decided that we would firstly use ten questionnaires each. This will give all four of us very useful information to bring back to the group in order for us to adopt and create new ideas for our media production of the music video.
Once we have completed the questionnaires we are ten going to carry out a focus group. this will help us get a more in depth look into the views and opinions on their answers that they gave us on the questionnaires.
We are going to use people who answered our questionnaire to take part in our focus group. We are doing this as it will potentially give us five different view points of the same song and why they feel that way about that song, enabling us to be able to work more efficiently with the data that we have collected to meet the desires of our target audience. This will then make our music video production a success.
Overall i personally feel that method is a good way for us to get all of the significant information that we need. This will make our plan and ideas for the video come together with a lot more ease as a posed to us getting just written information that doesn't elaborate on their points of view.

my mood board for our production