Glossary

Glossary

 Styles 

Genre- This is the category that the song that the music video is for falls into and is there for given some specific stereotypes or guidelines for creating and making that specific music video successful. For example, cars with hydraulics and women in bikinis are commonly seen in hip-hop and rap videos, so by applying this would make that specific detail define what kind of genre the video is.

Animation- This is when they use animation in order to create the in tire music video. One group that uses animation for all of their videos are 'the Gorillaz'.

 Pastiche/parody- This is when they make the music video more comical and decide to make the video funnier by sometimes using the lyrics from the song its self. An artist that has quite a few parody music videos is Eminem, in videos such: we made you and just loose it.

 Live (in concert)- This is when the music video is created from footage of the artist performing the song in concert or uses parts of footage from concerts at various different times, that can relate to the particular song. 

Interpretive- This when you use things that signify as a posed to showing the full thing. For example if you show a Christmas tree but it is not stated at any point that it is Christmas, the audience then interprets that the time of year is winter and around the time of Christmas.

Narrative- This is when you interpret the story that is being told in the song. For example if the song is about someone cheating on someone else, the music video would show the story of it going through the time line of the story its self. One example of this is the song 'fireworks ' by Katy Perry which is about have self confidence to pull through the hardest times and this is shown in the video. 

Reference- This is when they make a direct link to another music video done either by that artist or another artist. however this can only really be used if the song lyrics state that particular song/music video. 'For example in the song 'we made you' by Eminem makes a reference to Elvis and then shows them doing a dance in a jail referencing Elvis's 'jail house rock'

Conventions

Lyric interpretation- This is when you take the lyrics and either interpret them as the artist says them in the song, or taking them as a different way to what the artists say them in the song. One video that uses this is Skylar Gray ft Eminem 'c'mon let me ride'.

Allusion- This is when you create a new representation of: people, places, events, literacy work, myths or works of art as either directly or by an implication with in the music videos.

Extending or consolidating meaning- This is when you reach out to people just a little bit more than usual by pulling on their heart strings making the audience connect a little more. It also improves the videos meaning more than the song potentially has. For example in the music video for 'Mockingbird' by Eminem it shows actual footage of his daughter growing up whilst he is singing about it. 

 Techniques

Cutting to beat- This is when you edit the video to the music its self. For example if the music beat drops or cuts out in the middle of the song then you can add a piece of footage with the original sound of the take. 

Miming/ lip syncing- This is when you get the artist to sing the song on set and then in the editing stage line up the sound of the music to the movement of the artists mouth to make it look more authentic. 

Camera movement- This is when the camera moves during the shot. For example, if the shot starts off zoomed in and then zooms out it is a camera moving that can give this look. It is also used for panoramic shots, which is a large shot of the artist and all of the surrounding area.

Shot and angle- This is when you change shot or angel in the same scene of the video. For example, if the artist is looking directly at the camera at one point but then with a change of angle could show exactly the same thing but from a side on view.

Chroma key- This is when you remove one color from a particular shot in order to give off an illusion. For example if there was a actor standing in a blue suit holding a baseball bat, if they removed the color blue from that shot it would look as though the baseball bat was floating in mid air.

SFX- This is when you add specific sound effects to the video in order to create extra effect. Sounds such as explosions, gun shots or even cars driving can be added in as a back ground noise to help create the feel of that particular part of the video.